This is just about the easiest sweet bread I know; it takes precious little thought to make, tastes wonderful with sweet butter or cinnamon sugar, and, as an added bonus, this bread keeps for several days. Why I have no idea. A few pointers on making this beer bread: The Guinness must be cold, the self-rising flour must be relatively fresh (like men, its rising power diminishes with age), and the loaf pan needs to be well-greased. If your self-rising flour is more than 6 months old, add a tablespoon of baking powder. Can you sub in other beers and sweeteners? Sure! For a lighter beer bread, try using Harp and light brown sugar—it’ll still be Irish. I initially learned this recipe using Budweiser and white sugar, so your possibilities are endless. One caveat: Do not use hoppy beers such as a Pale Ale, as the bitterness will taste odd to you, unless, of course, you are into serious bitterness. Start stirring the beer into the dry ingredients, and when you are about halfway done, add the molasses. Mix well, just to combine. Don’t work the heck out of the batter – because that’s what it’ll look like – but you don’t want lumps, either.